Certified Organic Private-label teas flows onto menus! Chains are capitalizing on novelty factor, high margins
April 15, 2011
A growing number of hotels with dining chains are turning to Whisk and Spoon when getting Private Label Certified Organic Teas!
Over the past few months, Westin Hotel selected Whisk and Spoon for Certified Organic private-label signature White Tea. Joining the ranks of upscale spas and hoteliers that have been working with Whisk and Spoon, the Westin now joins a number of high-end independents and resturants that have Whisk and Spoon creating signature certified organic teas.
The emerging trend toward showcasing proprietary-label teas offers a number of advantages for chain operators, experts say, not the least of which is the ability to enjoy a higher profit margin on sales by the cup sales.
Showcasing Certified Organic private-label Teas enables companies to further differentiate their brands from the competition, they add.
“A lot of hotels have created private-label Teas,” said Angie Ecklels, a marketing manager who works with Whisk and Spoon private label tea innovation team. “Restaurants seem to be moving this way too. We are getting a lot of serious inquiries for our individually single cup Tear & Pour Teas™ that work with both infusers and presses. Also the organic pyramid tea bags with custom labeling remain popular.”
“It’s a unique, organic and kosher – a signature certified organic tea that’s special to your guests,” Eckels said. “Whisk and Spoon developed a signature tea for the Weston; and offers a simple, yet comprehensive program industry wide. Our Certified Organic PL Tea program is geared towards hotels, spas, resturants who are branding their companies with an organic tea and realizing profitable center. Many conventions centers are also utilizing our services for specialty events.
Eckels wanted a program that can give clients a unique offering – Whisk and Spoon responded to the need. Once a chain gets our program they realize the potential an move to our more sophisticated products offered by Whisk and Spoon. Our latest project involves working with the a chain spas located in Southern USA – we are creating a new customized line of Signature Spa Teas specifically for this chain.
“Working with such diverse clients like stadiums,Trade Shows, hotels, small business to wedding planners”, Angie stated, “Whisk and Spoon makes a lot of premium products for private label.” “It’s such a bonus to be manufacturing their organic premium introductory tea line in the Tri-State Area – which makes going local easy!
If you are a business and would like to hear about the Whisk and Spoon PL Certified Organic Tea Program – Please contact us 610 624 3680/sales@whiskandspoon.com We will be happy to discuss our program with you.
